When we first launched Mighty Mug, we traveled around the world with a satchel full of Mighty Mugs, showing the awesomeness of Mighty Mug to anyone that would listen.

Whenever people saw how Mighty Mug grips when you knock into it but lifts naturally, their reactions were priceless.

We met two awesome guys from Japan who were literally taken aback by Mighty Mug. How their reaction hasn't been turned into all sorts of internet memes is one of the great mysteries of the world.

The clip is 8 seconds but really starts to heat up around the 5-second mark.