It started with a problem worth solving.
Every great idea starts with a mess. Ours was a knocked-over coffee cup and a dead computer.
We asked the question nobody else had bothered to: why do mugs fall over so easily — and could we build something better? After years of tinkering and prototyping, we landed on our patented Smartgrip base. It grips firmly to your desk the instant it's knocked, helping stop spills before they start — yet lifts away naturally the moment you reach for a sip.
Best of all, the grip never wears out. It's guaranteed for life.

