We woke up Monday morning to a ton of emails and web orders. As I lay in bed, I wondered what in the world was going on. Had everyone and their mother finally decided they were done with mugs that fall, and needed the ultimate coffee travel mug, our beloved Mighty Mug?! Not quite, but close — Lew from Unbox Therapy had done a review of Mighty Mug, and the internet absolutely lost its collective mind!

The video got 4 million views in the first 24 hours, and at the time of writing has received 9.3 million views on YouTube and another 1.6 million views on Facebook.

The best part: we had never even connected with Unbox Therapy before his post, so the cost of getting almost 11 million impressions — zero dollars! Check out the Unbox Therapy channel and subscribe if seeing the newest tech is your thing.

If you are working on something amazing, keep your head up — someone with a big following will find you and get the word out.

We'll use this blog to keep you in the loop on awesome events and give you an insider's look into running a small business — the ups and downs, but never the spills.

Here's what Lew from Unbox Therapy had to say about Mighty Mug:

"What's up, guys? Lew back here with another video, and today I've got something unusual for you, but I think it might be incredibly useful. I still don't really believe it though, 'cause when I saw this online and saw the demonstration, I was like 'Come on! Show me where David Copperfield is! This doesn't look right!'

What I've got in front of me is something called the Mighty Mug. This is the mug that cannot be tipped over, will not fall over; it is the mug that is un-spillable. 'What are you talking about, Lew?' Everybody needs this.

Now I think this might be the ultimate kind of mug for your gadget head, because as you know and I know, these kinda guys are on a laptop, right? Cruising. Cruising for a bruising, looking for the next best thing on the web, and generally speaking we have a drink nearby.

You tip that drink right into that keyboard, you fry that logic board, that motherboard... you're not a happy camper anymore, are you? All because of what? You're trying to save your pennies, using a cheap-o mug instead of the un-spillable one?

This one is kind of a more traditional coffee style; this one looks like it's for a cold beverage — it includes a straw. It lifts straight up, but it grips to the surface.

You know that game you play at those motivational things, where it's like 'Do you trust the guy behind you? Just fall back. He'll catch you!' That's the moment we're about to have here.

Oh man, this is nerve-racking. I've got all this camera equipment over here, and I'm gonna try and tip this thing over. You lift straight up and it comes up. But! Ooh! Oh, towards the camera... it's stressful every time. It looks like it's gonna go. You feel like it's gonna... but it ain't gonna go.

Do I slap it? Do I slap it?! Ugh! Wow! What?! How do I not have this already? How does everyone not have this?!

What about picking it up? So let's say I want to take a drink. What?! This is like too genius. This should be the only cup allowed on desks across America. This one. It makes a simple claim, but it's a hell of a claim, and I was skeptical... come on!"

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Be Mighty,
Jayme
Founder, Mighty Mug